Social Media Strategist

Lensrentals

As the Social Media Strategist you will be responsible for building brand awareness through organic and paid social media promotion. This will involve planning social media strategy, creating, publishing and monitoring social content across all platforms, and continuously improving the impact of the social media program based on key performance metrics. The Social Media Strategist will work closely with the broader marketing team to ensure timely promotion of assets and alignment on messaging. The ideal candidate has familiarity and experience with photo/video gear and a passion for image making.

The Social Media Strategist position is a hybrid, meaning this person will be partially in the office and partially remote.

Duties & Responsibilities
-Maintain and manage social media calendar.
-Distribute content across multiple platforms – including, but not limited to Twitter, Facebook, Instagram – designed to build audience engagement as well as leverage the platforms to drive qualified audience acquisition.
-Coordinate and contribute to social media asset creation.
-Stay abreast of the latest social media technologies, tools and features of the existing platforms to identify areas for growth, and regularly communicate them to the broader marketing team.
-Conduct regular competitive analysis and keep track of competitors’ social media editorial strategy and engagement.
-Continually monitor data to optimize social media tactics to achieve goals and KPIs.

Experience & Education
-Bachelors degree in Marketing or similar preferred
-2+ years of social media experience for B2C
-Track record of successful execution of social strategies

Skills & Qualifications
-Ability to lead reporting and analysis for social channels
-Good written and verbal communication skills with an ability to adopt voice and tone guidelines across audiences and platforms
-High creative bar and resourcefulness you should be able to come with ideas to recycle content in a fresh way
-Excellent knowledge of platforms, their algorithms, back-end posting studios and how to optimize content by platform
-A proven track record brainstorming and executing original ideas, memes and trending content
-Experience with Photoshop, and the Adobe Creative Suite, particularly photo editing
-Product photography experience is a plus

Lensrentals is an equal opportunity employer and is committed to cultivating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and other protected status as required by applicable law.

To apply for this job please visit www.lensrentals.com.

To apply for this job please visit www.lensrentals.com.

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Lensrentals

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