This role is responsible for end- to-end weekly email execution, including calendar planning, creative management, targeting, set-up, testing, reporting and optimization. Requires cross-functional collaboration, platform management and basic photoshop skills. The role is a great opportunity to help develop a powerful marketing tactic and grow a skill set in high demand.
Duties & Responsibilities
-Messaging: Writes creative briefs for the development of meaningful creative and messaging that drives action and reinforces our brand identity.
-Collaboration: Develops and executes email campaigns that can extend to other CRM touchpoints and landing experiences. Identifies new CRM opportunities and ways to engage new customers and win back lapsed customers.
-Test & Measure: A/B tests creative formats and offers for optimal performance and customer engagement by brand and customer type. Tracks and monitors results, continuously optimizing the strategy.
Experience & Education
-Bachelors degree in Marketing, Business, or similar preferred
-1+ years of experience driving email marketing strategy
-Experience building 1:1 customer communication & writing creative briefs
-Experience in multi-channel retail industry a plus
-Experience taking and editing product photography a plus
Skills & Qualifications
-Excellent written and verbal communication skills with attention to detail
-Proficient in one or more major ESPs (Klaviyo, Marketo, Mailchimp)
-HTML skills preferred
-Basic Photoshop skills required
-Strong analytical and strategic thinking skills
-Demonstrated project management, & planning skills
-Ability to collaborate on projects cross-functionally
To apply for this job please visit www.paycomonline.net.