Email Marketing Specialist

Lensrentals

This role is responsible for end- to-end weekly email execution, including calendar planning, creative management, targeting, set-up, testing, reporting and optimization. Requires cross-functional collaboration, platform management and basic photoshop skills. The role is a great opportunity to help develop a powerful marketing tactic and grow a skill set in high demand.

The Email Marketing Strategist position is a hybrid, meaning this person will be partially in the office and partially remote.

Duties & Responsibilities
-Messaging: Writes creative briefs for the development of meaningful creative and messaging that drives action and reinforces our brand identity.
-Collaboration: Develops and executes email campaigns that can extend to other CRM touchpoints and landing experiences. Identifies new CRM opportunities and ways to engage new customers and win back lapsed customers.
-Test & Measure: A/B tests creative formats and offers for optimal performance and customer engagement by brand and customer type. Tracks and monitors results, continuously optimizing the strategy.

Experience & Education
-Bachelors degree in Marketing, Business, or similar preferred
-1+ years of experience driving email marketing strategy
-Experience building 1:1 customer communication & writing creative briefs
-Experience in multi-channel retail industry a plus
-Experience taking and editing product photography a plus

Skills & Qualifications
-Excellent written and verbal communication skills with attention to detail
-Proficient in one or more major ESPs (Klaviyo, Marketo, Mailchimp)
-HTML skills preferred
-Basic Photoshop skills required
-Strong analytical and strategic thinking skills
-Demonstrated project management, & planning skills
-Ability to collaborate on projects cross-functionally

Lensrentals is an equal opportunity employer and is committed to cultivating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and other protected status as required by applicable law.

To apply for this job please visit www.paycomonline.net.

To apply for this job please visit www.paycomonline.net.

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Lensrentals

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